Grower's Collection Line - is made from hand selected, 100% U.S. grown cotton, and has been woven into towels using zero-twist technology. Made with 100% Supima® Cotton Loops, these zero-twist towels allow the cotton fiber to remain hollow, making the towels softer, more absorbent and more durable. Grower's Collection comes in eight designer colors and maintains the highest quality assurance standards.